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Created for OPA Health
How the NIA was launched.
GA Recovers Campaign, Substance Use Disorder - Stigma Reduction - Compilation Video. The video concentrates on the three emotional cores of stigma reduction: visibility, inclusion, and redemption. It is scheduled to be released at ARAD On January 28, 2020 - in Atlanta.
One of a series of videos created for the National Incarceration Association (NIA). The project was initiated with a research and concept paper before production started. It was released late last year.
We were busy - enjoying - well growing up. Who was watching?
In 1996, Purdue Pharmacy launched Oxycontin, and Richard Sackler proclaimed that "it will be followed by a blizzard of prescriptions that will bury the competition." They did. They courted thousands of doctors, set up educational departments in major US teaching hospitals, including Tufts and Mass General, and lied about how addictive the substance is. When Drs complained that it did not last for the 12 hours it promised, and wanted to change it to 'every 8 hours,' they insisted, pushing the Drs to increase the amount, rather than the frequency. They knew what they were doing. Patients went into withdrawal after 8 hours and the increased dosages led to abuse and addiction. Now they are being sued by more than 40 of the 50 states - but win or lose, it will not fix the MILLIONS of families that are broken from deaths, incarceration, and parentless children caused by both. The damage is multi-generational. The Sacklers are not in jail. They are sitting pretty and through lawyers and bankers, busy hiding the 32 Billion they made from the disaster they perpetuated. I saw a flurry of new PR information on line yesterday, proclaiming that Purdue tried to make Oxycontin less addictive by changing the pills to a non-breakable version (not good for snorting etc.). Once again they are using PR to twist the problem and the focus. Just as they campaigned to blame the victims and perpetuate the stigma that kept this epidemic in full swing, " we have to hammer on the abusers in every way possible. They are the culprits and the problem. They are reckless criminals," Richard Sackler wrote in an email - they are now campaigning that they were on the right side of this problem. This epidemic was premeditated, and mitigated out of pure and simple greed. This video is a short, heart-felt salute to its many many many victims.
The opioid epidemic started in the mid 90s, but most of us did not notice it until tragedy struck. We missed the party, but we are paying for the funeral. It's time to stop blaming (stigmatizing) the victims and refocus the blame on the people that are most culpable.
During the Georgia Recovers Project, Q Optix Inc. had the pleasure of visiting six Recovery Center Organizations (RCO)s. This video is a brief cover of the location as well as insightful interviews by the Chief Operating Officer, Alexia Jones.
The dough may have been too soft, and the cut-outs may have been placed on the cookie sheet just a bit too close. And let's not even talk about the "brownie disaster," but love and joy flowed as the GCSA Communications team made holiday treats to deliver. Yup, we've got it ALL on film. To join their mobile app community, click on the link below. https://emob.io/6XC3
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